Digital Marketing

Overview

  • Lectures 8
  • Quizzes 1
  • Duration 60 hours
  • Skill level Beginner
  • Language English
  • Students 32
  • Assessments Yes
One Training Program - 9 Certifications

It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting certified along with skills then we have got you covered. .

After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional.

Learning Outcomes & Flexibilities
  • Over 17 modules and 55.5 hours of content!
  • Implement your theoretical learning practically on your own website .
  • Understand Design-Based Thinking & Planning.
  • Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities..
  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked.
  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.
  • Comprehend the importance of conversion and working with digital relationship marketing.
  • Analyse cross-cultural and ethical issues in globalised digital markets
  • One Training 9 Certifications: DSIM industry recognised certification, 7 google certifications & facebook certification.
  • Build your own Website .
  • Best suitable for beginners to advanced level users and who learn faster when demonstrated.
  • Back up classes, in case you miss few classes.
  • Batches as per your availability- Evening, Weekend, Sunday, Online .
  • Doubt Clearing Session: 2 hours doubt session every month after completion of training at no charges
  • INR 63,624/- Free Tools & Softwares: Lead capture plugin, WP Theme, E-commerce tools, Content builder tool, SEO Software, Push notification tool, website conversion app.
  • Learn the art of making money online known to very few experts worldwide.
  • In-Class & Online Classes: 2 comprehensive platforms to choose from: Live interactive online training & in-class training.
  • Job assistance and interview scheduling.

Curriculum

  • 1.Digital Marketing Overview
    • What is marketing?
    • What is digital marketing?
    • Understanding Marketing Process
    • Why Digital Marketing Wins Over traditional Marketing ?
    • Understanding Digital Marketing Process

      1)Increasing Visibility

      ----What is visibility?

      ----Types of visibility

      ----Examples of visibility

      2)Visitors Engagement

      ----What is engagement?

      ----Why it is important?

      ----Examples of engagement

      3)Bringing Targeted Traffic

      ----Inbound

      ----Outbound

      4)Converting Traffic into Leads

      ----Types of Conversion

      ----Understanding Conversion Process

      5)Retention

      ----Why it is important?

      ----Types of Retention

      6)Performance Evaluation

      ----Why it is important?

      ----Tools Needed

  • 2.Website Planning & Creation
    • Understanding Internet
    • Difference between Internet & web
    • Understanding Websites
    • Understnding Domain names & domain extensions
    • What is web server & web hosting
    • Different types of web servers
    • Different types of websites

      1. Based on functionality

      2. Based on purpose

    • Planning & Conceptualising a Website

      1. Booking a Domain Names & webhosting

      2. Adding domain Name to web server

      3. Adding webpages & content

      4.Adding Plugins

    • Building Website using CMS in Class

      1. Identifying objective of website

      2. Deciding on Number of Pages requied

      3. Planning for Engagement Options

      4. Creating Blueprint of Every webpaget

      5. Best & Worst Examples

    • Different types of web servers
    • Different types of web servers
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Second Level
    • Lesson 1. Prototyping and Design
    • Lesson 2. UI Design Capstone
    • Lesson 3. Evaluating User Interfaces Part 2
  • Final
    • Part 1. Final Test
      120 minutes
    • Part 2. Online Test
      120 minutes

Instructor

Keny White
Professor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries

Keny White
Professor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries