Digital Marketing

Overview

  • Lectures 8
  • Quizzes 1
  • Duration 60 hours
  • Skill level Beginner
  • Language English
  • Students 32
  • Assessments Yes
One Training Program - 9 Certifications

It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting certified along with skills then we have got you covered. .

After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional.

Learning Outcomes & Flexibilities
  • Over 17 modules and 55.5 hours of content!
  • Implement your theoretical learning practically on your own website .
  • Understand Design-Based Thinking & Planning.
  • Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities..
  • Investigate and evaluate issues in adapting to globalised markets that are constantly changing and increasingly networked.
  • Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.
  • Comprehend the importance of conversion and working with digital relationship marketing.
  • Analyse cross-cultural and ethical issues in globalised digital markets
  • One Training 9 Certifications: DSIM industry recognised certification, 7 google certifications & facebook certification.
  • Build your own Website .
  • Best suitable for beginners to advanced level users and who learn faster when demonstrated.
  • Back up classes, in case you miss few classes.
  • Batches as per your availability- Evening, Weekend, Sunday, Online .
  • Doubt Clearing Session: 2 hours doubt session every month after completion of training at no charges
  • INR 63,624/- Free Tools & Softwares: Lead capture plugin, WP Theme, E-commerce tools, Content builder tool, SEO Software, Push notification tool, website conversion app.
  • Learn the art of making money online known to very few experts worldwide.
  • In-Class & Online Classes: 2 comprehensive platforms to choose from: Live interactive online training & in-class training.
  • Job assistance and interview scheduling.

Curriculum

  • 1.Digital Marketing Overview
    • What is marketing?
    • What is digital marketing?
    • Understanding Marketing Process
    • Why Digital Marketing Wins Over traditional Marketing ?
    • Understanding Digital Marketing Process

      1)Increasing Visibility

      ----What is visibility?

      ----Types of visibility

      ----Examples of visibility

      2)Visitors Engagement

      ----What is engagement?

      ----Why it is important?

      ----Examples of engagement

      3)Bringing Targeted Traffic

      ----Inbound

      ----Outbound

      4)Converting Traffic into Leads

      ----Types of Conversion

      ----Understanding Conversion Process

      5)Retention

      ----Why it is important?

      ----Types of Retention

      6)Performance Evaluation

      ----Why it is important?

      ----Tools Needed

  • 2.Website Planning & Creation
    • Understanding Internet
    • Difference between Internet & web
    • Understanding Websites
    • Understnding Domain names & domain extensions
    • What is web server & web hosting
    • Different types of web servers
    • Different types of websites

      1. Based on functionality

      2. Based on purpose

    • Planning & Conceptualising a Website

      1. Booking a Domain Names & webhosting

      2. Adding domain Name to web server

      3. Adding webpages & content

      4.Adding Plugins

    • Building Website using CMS in Class

      1. Identifying objective of website

      2. Deciding on Number of Pages requied

      3. Planning for Engagement Options

      4. Creating Blueprint of Every webpaget

      5. Best & Worst Examples

    • Different types of web servers

      1. Based on functionality

      2. Based on purpose

    • Planning & Conceptualising a Website

      1. Booking a Domain Name & webhosting

      2. Adding domain Name to web Server

      3. Adding webpages & content

      4. Adding Plugins

    • Different types of web servers

      1.Identifying objective of website

      2. Deciding on Number of Pages Required

      3. Planning for Engagement Options

      4. Creating Blueprint of Every webpage

      5. Best & Worst Examples

  • 3. Email Marketing
    • What is email marketing?
    • How email works?
    • Challenges faced in sending bulk emails
    • How to over come these challenges?
    • Types of email marketing- Opt-in & bulk emailing
    • What is opt-in email marketing?
    • Setting up email marketing account
    • Best platforms to do opt-in email marketing
    • Setting up lists & web form
    • v
    • Creating a broadcast email
    • What are auto responders?
    • Setting up auto responders
    • How to do bulk emailing?
    • Best practices to send bulk emails
    • Tricks to land in inbox instead of spam folder
    • Top email marketing software’s & a glimpse of how to use them
    • Improving ROI with A/B testing
  • 4. Lead Generation For Business
    • Understanding lead generation for business
    • Why lead generation is important?
    • Understanding landing pages
    • Understanding thank-you page
    • Landing page vs website
    • Best practices to create a landing page
    • Best practices to create a thank-you page
    • Practical exercise- Creating a landing page
    • Types of landing pages
    • Reviewing landing pages created by trainees
    • What is A/B testing?
    • How to do A/B testing
    • Selecting landing pages after A/B testing
    • Converting leads into sales
    • Creating lead nurturing strategy
    • Understanding lead funnel
    • Steps in leads nurturing
    5. PPC Advertising Google Adwords
    • 5.1 Google Adwords Overview
      • 5.1.1 Understanding inorganic search results
      • 5.1.2 Introduction to Google adwords & PPC Advertising
      • 5.1.3 Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account
      • 5.1.4 Understanding adwords account structure
        • a) Campaigns, Adgroups, Ads, Keywords, etc
        • b) Types of Advertising campaigns- Search, Display, Shopping & Video
        • c) Difference between search & display campaign
    • 5.2 Understanding Adwords Algorithm
      • 5.2.1 How does adwords rank ads
      • 5.2.2 Understanding adwords algorithm (adrank) indetail with examples
      • 5.2.3 What is quality score
      • 5.2.4 Why quality score is important
      • 5.2.5 What is CTR?
      • 5.2.6 Why CTR is important?
      • 5.2.7 Understanding bids
    • 5.3 Creating Search Campaigns
      • 5.3.1 Types of Search Campaigns - Standard,
      • 5.3.2 All features, dynamic search & product listing
      • 5.3.3 Google merchant center
      • 5.3.4 Creating our 1st search campaign
      • 5.3.5 Doing campaign level settings
      • 5.3.6 Different types of location targeting
      • 5.3.7 What is bidding strategy?
    6. Google Analytics
    • 6.1 Introduction to Google analytics
    • 6.2 How Google analytics works
    • 6.3 Understanding Google analytics account structure
    • 6.4 Understanding Google analytics insights
    • 6.5 Understanding cookie tracking
    • 6.6 Types of cookie tracking used by Google analytics
    • 6.7 Starting with Google analytics
    • 6.8 How to set up analytics account
    • 6.9 How to add analytics code in website
    • 6.10 Understanding goals and conversions
    • 6.11 How to setup goals
    • 6.12 Understanding different types of goals
    • 6.13 Understanding bounce & bounce rate
    • 6.14 Difference between exit rate & bounce rate
    • 6.15 How to reduce bounce rate
    • 6.16 Importance of funnels
    • 6.17 How to integrate adwords and analytics account
    • 6.18 Benefits of integrating adwords & analytics
    • 6.19 Measuring performance of marketing campaigns via Google analytics
    • 6.20 What is link tagging
    • 6.21 How to set up link tagging
    • 6.22 Understanding filters & segments
    • 6.23 How to set up filters & segments
    • 6.24 How to view customized reports
    • 6.25 Monitoring traffic sources
    • 6.26 Monitoring traffic behavior
    • 6.27 Taking corrective actions if required
    7. Social Media Marketing
    • 7.1 What is Social media?
    • 7.2 Understanding the existing Social Media paradigms & psychology
    • 7.3 How social media marketing is different than others
    • 7.4 Forms of Internet marketing
    • 7.5 Facebook marketing
      • 7.5.1 Understanding Facebook marketing
      • 7.5.2 Practical session 1
      • 7.5.3 Increasing fans on fan page
      • 7.5.4 How to do marketing on fan page (with examples)
      • 7.5.5 Fan engagement
      • 7.5.6 Important apps to do fan page marketing
      • 7.5.7 Facebook advertising
      • 7.5.8 Types of Facebook advertising
      • 7.5.9 Best practices for Facebook advertising
      • 7.5.10 Understanding facebook best practices
      • 7.5.11 Understanding edgerank and art of engagement
      • 7.5.12 Practical session 2
        • a) Creating Facebook advertising campaign
        • b) Targeting in ad campaign
        • c) Payment module- CPC vs CPM vs CPA
        • d) Setting up conversion tracking
        • e) Using power editor tool for adv
        • f) Advance Facebook advertising using tools like Qwaya
    • 7.6 Linkedin Marketing
      • 7.6.1 Linkedin Marketing
      • 7.6.2 Understanding LinkedIn
      • 7.6.3 Company profile vs Individual profiles
      • 7.6.4 Understanding Linkedin groups
      • 7.6.5 How to do marketing on LinkedIn groups
      • 7.6.6 Linkedin advertising & it best practices
      • 7.6.7 Increasing ROI form linkedIn ads
      • 7.6.8 Company pages
      • 7.6.9 Adv on linkedIn
      • 7.6.10 Display vs text
    • 7.7 Twitter Marketing
      • 7.7.1 Understanding Twitter
      • 7.7.2 Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
      • 7.7.3 How to do marketing on Twitter
      • 7.7.4 Black hat techniques of twitter marketing
      • 7.7.5 Advertising on Twitter
      • 7.7.6 Creating campaigns
      • 7.7.7 Types of ads
      • 7.7.8 Tools for twitter marketing
      • 7.7.9 Twitter Advertising
      • 7.7.10 Twitter Cards
    • 7.8 Video Marketing
      • 7.8.1 Understanding Video campaign
      • 7.8.2 Creating 1st Video Campaign
      • 7.8.3 Importance of video marketing
      • 7.8.4 Benifits of video marketing
      • 7.8.5 Uploading videos on video marketing websites
      • 7.8.6 Using youtube for business
      • 7.8.6 Developing youtube video marketing Strategy
      • 7.8.7 Bringing visitors from youtube videos to your website
      • 7.8.8 Creating Video ADgroups
      • 7.8.9 Targeting Options
      • 7.8.10 Understanding Bid Strategy
    8. Search Engine Optimization(SEO)
    • 8.1 What is SEO?
    • 8.2 Introduction to SERP
    • 8.3 What are search engines?
    • 8.4 How search engines work
    • 8.5 Major functions of a search engine
    • 8.6 What are keywords?
    • 8.7 Different types of keywords
    • 8.8 Google keyword planner tool
    • 8.9 Keywords research process
    • 8.10 Understanding keywords mix
    • 8.11 Google Operator : So that you can find anything on the web
    • 8.12 On page optimization
      • a) What are primary keywords, secondary keyword and tertiary keywords?
      • b) Keywords optimization
      • c) Content optimization & planning
      • d) Understanding Your audience for content planning
      • e) What is the difference between keywords stuffing & keyword placement
      • f) Internal linking
      • g) Meta tags creation
      • h) Creating Webpage in HTML
      • i) Using google webmasters tool & website verification
      • j) Sitemap creation & submission in website & webmasters
      • k) How to write an optimized content
      • l) How to write a content for article, blog and press release
      8.13 Off Page optimization
      • What is domain authority?
      • How to increase Domain authority
      • What are back links?
      • Types of back links
      • What is link building?
      • Types of link building
      • Do’s and Dont’s of link building
      • Link building strategies for your business
      • Easy link acquisition techniques
    • 8.14 Local SEO
      • Google places optimization
      • Classified submissions
      • Using H card
      • Citation
    • 8.15 Top tools for SEO
    • 8.16 Monitoring SEO process
    • 8.17 Preparing SEO reports
    • 8.18 How to create SEO Strategy for your business
    • 8.19 What is link juice?
    • 8.20 Importance of domain and page authority
    • 8.21 How to optimize exact keywords for your business
    • 8.22 What is Google Panda Algorithm?
    • 8.23 What is Google Penguin?
    • 8.24 What is Google EMD Update?
    • 8.25 How to save your site from Google Panda, Penguin and EMD Update
    • 8.26 How to recover your site from Panda, Penguin and EMD
    9. Online Display Advertising
    • 9.1 What is Online advertising?
    • 9.2 Types of Online Advertising
    • 9.3 Display Advertising
      • a) Banner ads
      • b) Rich Media ads
      • c)Pop ups and Pop under ads
    • 9.4 Contextual advertising
      • a) In Text ads
      • b) In Image ads
      • c) In video ads
      • d) In page ads
    • 9.5 What are Payment Modules?
    • 9.6 Companies that provide online advertising Solution
    • 9.7 Tracking & Measuring ROI of online adv.
    • 9.8 Assignment on allocating funds to various
    • 9.9 Different Online advertising platforms
    • 9.10 Creating Banner Ads Using Tools
  • 10. Ecommerce Marketing
    • What is ecommerce?
    • Top ecommerce websites around the world & it's scenario in India
    • Difference between E-Commerce software and Shopping Cart software
    • Payment Gateways, Merchant Accounts & Logistics for physical goods.
    • Integrating Woocommerce and setting up an ecommerce store on WordPress.
    • Affiliate Marketing by promoting products which looks like an ecommerce store.
    • Case studies on ecommerce websites.
    • How to do Google Product Listing Ads (PLA) for ecommerce websites.
    • How to do SEO for an ecommerce website.
  • 11.Mobile Web Marketing
    • Understanding Mobile Devices
    • Mobile Marketing and Social Media
    • Mobile Marketing Measurement and Analytics
    • Fundamentals of mobile marketing
    • Key industry terminology
    • Creating mobile website through wordpress
    • Using tools to create mobile websites
    • Using tools to create mobile app
    • Advertising on mobile (App & Web)
    • Advertising on mobile (App & Web)
    • Content Marketing on mobile
    • Mobile strategy-segmentations option targeting and differentiation
    • Mobile marketing mix
    • SMS marketing
    • Creating mobile application
    • Uploading mobile app in Android and iOS
  • 12. Content Mareting
    • What is Content marketing?
    • Introduction to content marketing
    • Objective of content marketing
    • Content marketing 7 step strategy building process
    • 18 types of content with examples
    • How to write great compelling content
    • Keyword research for content ideas
    • Optimizing content for search engines
    • Discussing authority blog
    • Steps towards developing authority blog
    • Ways to monetizing authority blog
    • How to market your content?
    • Debate- Doesn’t great content just spread by itself
    • Understanding second customer
    • Importance of second customer
    • How to increase second customer
    • Understanding online influencers
    • 10 ways to connect with online influencers
    • 35 unique ways to write magnetic headlines
    • 180 examples of magnetic headlines
    • How to increase opt-in email list with content marketing with examples
    • Case study on content marketing
  • 13. Online Reputation Management
    • What is online reputation management?
    • Why online reputation management is need of hour
    • Understanding ORM scenario
    • How to deal with criticism online
    • 10 Online reputation management Commandments
    • 15 ways to create positive brand image online
    • Understanding tools for monitoring online reputation
    • Step by Step guide to overcome negative online reputation
    • Best examples of online reputation management
  • 14. Creating Digital Marketing Strategy/Doubt Sessions
    • Let's talk Execution Strategy
  • 15. Affiliate Marketing
    • What is affiliate marketing?
    • 3 A’s of affiliate marketing
    • How people make millions of dollar in affiliate marketing?
    • Affiliate marketing history
    • Changes in affiliate marketing industry over the year
    • Affiliate marketing scenario in India
    • How to be a super affiliate?
    • Different ways to do affiliate marketing
    • Affiliate marketing secrets
    • How your trainer makes money in affiliate marketing?
    • Live examples of how people are making money as an affiliate
    • Getting your started as an affiliate
    • Getting you approved as an affiliate from
    • India’s top affiliate agencies
    • Some of the top affiliate network in the world
    • How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com
    • Trainers shares his secrets of affiliate marketing
    • Story telling- trainer shows his live example of how he is making money these days as an affiliate
  • 16. Adsense & Blogging
    • What is adsense?
    • How to get approved for adsense?
    • Cool trick to get adsense approval by Google
    • Using your adsense account interface
    • Placing ads on your blog
    • Creating blogs with our FREE theme
    • Then we will share 1 secret method Through which you will make money with adsense
    17. How to Grab Freelancing Projects?
    18. Final
    • Part 1. Final Test
      120 minutes
    • Part 2. Online Test
      120 minutes